Tuesday, 19 August 2025
needi Celebrates Four Years: £3 Million Boost to Indie Brands and 60,000 Gifts Delivered needi, a Northern Ireland-based corporate gifting concierge platform, is marking its fourth anniversary with impressive milestones: over 60,000 gifts delivered and £3 million generated for small, independent brands across the UK and Ireland. A Personalised and Ethical Approach to Corporate Gifting […]
needi, a Northern Ireland-based corporate gifting concierge platform, is marking its fourth anniversary with impressive milestones: over 60,000 gifts delivered and £3 million generated for small, independent brands across the UK and Ireland.
Launched in 2021, needi was founded with a mission to make gifting more personal, human, and meaningful. With offices in Northern Ireland and Manchester, the platform has quickly become a go-to solution for businesses looking to move beyond generic gifting and embrace more sustainable and thoughtful alternatives.
needi’s success lies in its ability to connect companies with local, independent suppliers, many of whom are female-founded, eco-conscious, and part of the UK’s growing small business ecosystem. From employee welcome packs to client appreciation gifts and large-scale seasonal campaigns, needi is reshaping how businesses express gratitude.
As ESG (Environmental, Social, Governance) commitments become standard in corporate strategies, gifting is often overlooked. Yet, traditional corporate gifts often generate waste, rely on mass production, or lack ethical sourcing. needi addresses this by ensuring that each gift is not only meaningful but also aligned with sustainability goals, supporting local, low-carbon supply chains and offering eco-friendly packaging options.
The platform has supported major brands including DPD, Spotify, and Intuit QuickBooks, offering a scalable yet highly personalised gifting experience. At the core of its technology is an AI-powered matching system that pairs recipients with curated gifts based on individual preferences, occasion, and budget, ensuring every gesture feels personal and memorable.
While gift cards have become a go-to for convenience, they lack a personal touch and are often unused. needi offers a more intentional alternative by using AI to recommend gifts based on recipient preferences, helping companies show they’ve put thought into their gesture while still offering flexibility and ease.
needi has helped generate more than £3 million in sales for its network of small, independent brands. By creating new revenue streams and visibility for these suppliers, needi is helping to elevate underrepresented founders and promote ethical commerce within the corporate world.
To celebrate its fourth birthday and thank its clients, needi is offering a limited-time initiative: a complimentary gift with every corporate order over £5,000 placed before August 31.
These complimentary gifts include a curated selection of premium experiences and items, such as afternoon teas, European mini-breaks, and other luxury treats, designed to help clients recharge and feel appreciated.
needi’s rapid growth has been supported by £1.5 million in funding from prominent investors including Clarendon Fund Managers and Techstart Ventures. This financial backing has enabled the platform to scale its technology and broaden its reach across the UK and Ireland.
Louise Doyle, needi’s CEO and co-founder, reflected on the company’s journey:
“When we started needi, we had one simple aim: to make gifting more personal, more human, and more meaningful. Reaching 60,000 gifts in just four years shows just how much demand there is for doing things differently.
This isn’t just about hitting a number though, it’s about the impact we’ve made together. We’re so proud to be building a gifting culture that puts thoughtfulness, individuality, and purpose at the centre of every interaction.”
With its unique blend of technology and empathy, needi is redefining the future of corporate gifting. By championing independent, ethical businesses and offering a personalised experience at scale, the platform has proven that thoughtful gifting can also be impactful for recipients, brands, and the small businesses behind the products.
The gifting landscape is evolving rapidly. Trends such as experiential gifting, wellness-focused items, and climate-conscious packaging are expected to grow in 2026. needi is well-positioned to lead this change by offering curated collections that blend practicality with personalisation, all while aligning with emerging consumer and corporate values.
For more about needi, visit their official site: https://needibusiness.com
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